The material on this website is for information only
and is not intended as any recommendation or endorsement of any products or companies mentioned. We are not licensed by the FSA to give financial advice, and none of the material on this website constitutes or is intended to constitute financial ...
News
The SunWhere's the best place to buy euros to get the best exchange rate?The SunThey also lock in the rate – so you know exactly how much money you have to spend. But often it's credit cards which will save you the most money, provided it's a card with low or no fees for spending abroad. Examples of good overseas cards include the ...
Hargreaves LansdownRetirement ready: how to make your pensions easier to manageHargreaves LansdownNo news or research item is a personal recommendation to deal. All investments can fall as well as rise in value so ... It's important to be able to manage your retirement savings with ease and confidence in order to make the most of your hard-earned ...
Citywire.co.ukAdviser Workshop: How to give pension advice to the self-employedCitywire.co.ukOur job as financial planners is to tell them they must put money in, whether they can afford to or not. ... Then once the client has around £40,000 or £50,000 we might start to look at a personal pension that has a platform wrapper with a bit more choice.
Lloyds mortgage arrears scandal are you owed money?BT.comHundreds of thousands of borrowers will receive reinbursements after Lloyd's Banking Group admitted to failings when handling mortgage arrears – even if they weren't directly impacted by the issue. The UK's biggest high street lender unveiled the cost ...and more »
'Walter Mitty fantasist' from Epping duped investors out of £1.3mEpping Forest GuardianSay pleaded not guilty to one count of fraud between April 2010 and January 2016, by abusing his position as a financial adviser by acting against the financial interests of Noisnep Self Invested Personal Pensions (SIIPP) holders, in that he used money ...
Have you met...
Latest Members:


jhjnk


davidd


dasdsd


eltib


anyway


Edarabia


tom

 

Model Thinking: The Economic Benefits of Eco Fashion

After speaking to many of the 28 Eco Designers at London Fashion Week, I felt the 'Slow Fashion' movement could benefit from publicity as money saving for individuals - buying fewer clothes, perhaps at slightly higher prices, that last much longer and therefore save people money in the long term.

Many of the 28 Eco Designers within the Estethica Exhibition at London Fashion Week mentioned the term ‘slow fashion’ during our impromptu interviews. The slow fashion movement aims to slow down the fast turnover of clothing in the retail industry, reducing clothing waste to landfill, and moving towards eco friendly clothing that lasts more than one or two fashion seasons. Men’s suits are a good example of slow fashion; you can wear the same smart jacket 15 times and remain fashionable, as long as you wash it occasionally.

catwalk_model_100.gifIf there’s one thing I’ve learned from my experience in the environmental sector, it is to never forget the accepted and astonishingly simple model of sustainability. That model is portrayed by 3 interlinking ‘Olympic’ circles of sustainability: Environmental, Economic and Social. The central area where these 3 circles interlink is where true sustainability occurs. I’m yet to find an example where this model of thinking is not helpful.

I’d say the Eco Designers are all pretty sorted on the Environmental circle. Their eco clothing features organic cotton, recycled and up-cycled materials, pesticides free, etc. On the Social circle, a few of them quite rightly said the phrase ‘Fashion First’ – there’s no point being eco if no one wants to buy their clothes to look good for social occasions.

But what about the Economic circle? While some of the designers highlighted that slow fashion can save consumers money in the long term, my feeling was that this was not emphasised enough in their advertising strategies. Perhaps it’s the very labels eco, ethical or sustainable fashion themselves. These terms appeal to an altruistic sensibility that may make existing consumers feel good about wearing their clothes, but not necessarily reach new audiences concerned with economic self preservation during a recession.

If PR based on eco, ethical or sustainable fashion is preaching to the converted, how do they reach new customers?

As an environmentalist I’ve learnt to emphasise the economic and social benefits more than the environmental. Try emphasising your clothes as durable in your advertising, saving people money because they won’t need to buy new ones next year. If you make full use of all waste materials, try advertising this as efficiency and a means of keeping your costs low. If your materials are sourced within the UK, that’s a benefit primarily to the consumer who doesn’t have to ultimately foot the bill for the ‘fashion miles’ of flying materials around the world; the secondary benefit is reduced climate change.

Some of the designers were already using this model in their PR. I hope more Eco Designers benefit from this model of thinking. 

Atul Srivastava
Eco Expert
www.ecoexpert.tv
Follow me each day on Twitter: http://twitter.com/ecoexperttv

Advertise with us  |  Privacy  |  Terms & Copyright                                                                                     Website maintained by USP Networks