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Barclaycard prepares for its 'biggest moment of transformation' - Marketing Week

Marketing WeekBarclaycard prepares for its 'biggest moment of transformation'Marketing WeekBarclaycard's profitability has trebled, and it has cemented its position as the number one credit card brand in the UK, with 27% market share compared to nearest competitor Lloyds, which has around 15%. Naylor says marketing has been a “big part” of ...24-05-2018

Marketing Week

Barclaycard prepares for its 'biggest moment of transformation'
Marketing Week
Barclaycard's profitability has trebled, and it has cemented its position as the number one credit card brand in the UK, with 27% market share compared to nearest competitor Lloyds, which has around 15%. Naylor says marketing has been a “big part” of ...

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