The material on this website is for information only
and is not intended as any recommendation or endorsement of any products or companies mentioned. We are not licensed by the FSA to give financial advice, and none of the material on this website constitutes or is intended to constitute financial ...
News
City A.M.Brexit one year on: how your finances have changedCity A.M.Features writer at City A.M. covering personal finance and trading. Reach me at [..] Show ... Many UK pension funds have been supercharged by the fall in sterling because a large portion of the investments are allocated to overseas assets. Jason ...
BBC NewsNewspaper headlines: 'May's top team splits over Brexit'BBC NewsImage caption On the same story, the i says tensions were laid bare as senior ministers squared up in public over competing plans for the UK's future, the Brexit secretary was contradicted by Downing Street, and the chancellor warned the prime minister ...and more »
This is MoneyShould you join the rush to cash in your final salary pension? Experts warn it could be a huge mistakeThis is MoneyCashing in a final salary scheme means transferring a chunk of money out of your company plan and into a personal pension plan. Once you've ... In total, Britain's 5,794 remaining final salary pension schemes face a £232 billion black hole in funding ...
AOL UKReport warns young pension savers heading for cash shortfallAOL UKMore than a third (37%) of those aged 22 to 29 years old said student loans were eating into their monthly pay cheques, while 21% had unpaid credit card bills. Scottish Widows suggested that pensions should reflect the digital age to encourage younger ...and more »
This is MoneyNow donate money at church using a contactless debit card: CofE installing readers in 40 churchesThis is MoneyChurchgoers will soon be able to donate money with a contactless debit or credit card. The Church of England is installing contactless card readers in 40 churches from August, in a trial aimed at modernising the way it collects money. It hopes making ...and more »
Have you met...
Latest Members:


moneyagonyaunt


Riboo7


wangqing


roknal3arby


mike


Belal alqisi


baidai66

 

Model Thinking: The Economic Benefits of Eco Fashion

After speaking to many of the 28 Eco Designers at London Fashion Week, I felt the 'Slow Fashion' movement could benefit from publicity as money saving for individuals - buying fewer clothes, perhaps at slightly higher prices, that last much longer and therefore save people money in the long term.

Many of the 28 Eco Designers within the Estethica Exhibition at London Fashion Week mentioned the term ‘slow fashion’ during our impromptu interviews. The slow fashion movement aims to slow down the fast turnover of clothing in the retail industry, reducing clothing waste to landfill, and moving towards eco friendly clothing that lasts more than one or two fashion seasons. Men’s suits are a good example of slow fashion; you can wear the same smart jacket 15 times and remain fashionable, as long as you wash it occasionally.

catwalk_model_100.gifIf there’s one thing I’ve learned from my experience in the environmental sector, it is to never forget the accepted and astonishingly simple model of sustainability. That model is portrayed by 3 interlinking ‘Olympic’ circles of sustainability: Environmental, Economic and Social. The central area where these 3 circles interlink is where true sustainability occurs. I’m yet to find an example where this model of thinking is not helpful.

I’d say the Eco Designers are all pretty sorted on the Environmental circle. Their eco clothing features organic cotton, recycled and up-cycled materials, pesticides free, etc. On the Social circle, a few of them quite rightly said the phrase ‘Fashion First’ – there’s no point being eco if no one wants to buy their clothes to look good for social occasions.

But what about the Economic circle? While some of the designers highlighted that slow fashion can save consumers money in the long term, my feeling was that this was not emphasised enough in their advertising strategies. Perhaps it’s the very labels eco, ethical or sustainable fashion themselves. These terms appeal to an altruistic sensibility that may make existing consumers feel good about wearing their clothes, but not necessarily reach new audiences concerned with economic self preservation during a recession.

If PR based on eco, ethical or sustainable fashion is preaching to the converted, how do they reach new customers?

As an environmentalist I’ve learnt to emphasise the economic and social benefits more than the environmental. Try emphasising your clothes as durable in your advertising, saving people money because they won’t need to buy new ones next year. If you make full use of all waste materials, try advertising this as efficiency and a means of keeping your costs low. If your materials are sourced within the UK, that’s a benefit primarily to the consumer who doesn’t have to ultimately foot the bill for the ‘fashion miles’ of flying materials around the world; the secondary benefit is reduced climate change.

Some of the designers were already using this model in their PR. I hope more Eco Designers benefit from this model of thinking. 

Atul Srivastava
Eco Expert
www.ecoexpert.tv
Follow me each day on Twitter: http://twitter.com/ecoexperttv

Advertise with us  |  Privacy  |  Terms & Copyright                                                                                     Website maintained by USP Networks