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|Draymond Green stars in Sina Sports’ newest web series nike air max 90 cuir marron , “NBA Protalk”
Series features NBA icons providing exclusive behind-the-scenes content for Chinese fans
25 APRIL 2016 –Today, Sina Sports announced the full cast of and launched a dedicated section for its newest web series, “NBA Protalk.” The section is now live and can be viewed at this web address: http:sports.sinazbingking. The program brings together an impressive cast of NBA icons, including Draymond Green of the Golden State Warriors, NBA legend Tim Hardaway, and Houston Rockets General Manager, Daryl Morey. As part of the program balenciaga speed trainer femme , the stars will be providing exclusive content, including regular video diaries and written columns, to Sina Sports. Sina Sports now becomes the “Official Digital Media Partner” in China for each of the NBA Protalk cast members. The stars will be providing content throughout the playoffs and continue through the end of the 2016-2017 NBA season.
Sina Sports has been focusing closely on delivering original, localized content to Chinese sports fans that has been scarcely available in the Chinese market before. NBA Protalk is the second in a series of original programs created by Sina Sports over the last year with sports superstars providing exclusive content designed specifically to reach Chinese fans. Sina Sports launched the original “Protalk” program featuring European football stars last September. The show has been extremely popular among Chinese fans, prompting Sina Sports to duplicate the format and style of the football version for NBA fans.
The program gives participating stars an opportunity to build their brand and create a strong, almost personal, relationship with Chinese fans. In his first video submission vapormax off white prix , Draymond Green touched on personal subjects that would rarely make the news, including how he first discovered his passion for the game of basketball. “It is going to be a fun opportunity to share my experiences and thoughts in a different way with fans that are literally halfway across the world,” said the 26 year-old star of the defending world champion Warriors. “I’m honored to have so many Chinese fans and I am looking forward to connecting with them through NBA Protalk.”
The show aims to not just create a buzz around current superstars, but also to provide well-rounded, diverse content to educate fans about different aspects of competing in the NBA. Known as one of the best point guards in NBA history, current assistant coach of the Detroit Pistons, and father of current NBA player Tim Hardaway nike vapormax flyknit noir , Jr. of the Atlanta Hawks, Tim Hardaway brings an invaluable, full-circle perspective to the show. “I was thrilled to join the cast of this new program,” said Hardaway. “I have been to China multiple times, both as a player and an NBA scout, and I have always been impressed by the knowledge of and passion the fans in China have for the game of basketball. I have no doubt this show will be a great success.”
Sina Sports tapped Daryl Morey of the Houston Rockets to offer perspectives from the business side of the game. In his first video submission, Morey answered questions from fans about “Moreyball nike vapormax homme noir ,” and his philosophy on how he assembles winning teams. The Rockets have been one of the most, if not the most, followed team in China since Yao Ming joined the squad in 2002, so Morey’s perspective provides a new take on a team that has a long history with China.
“NBA Protalk is an important piece in Sina Sports’ strategy to develop great original content for Chinese fans,” said Arthur Wei, Senior Vice President of Sina and General Manager of Sina Sports. “This type of direct interaction with foreign sports icons will not only draw in fans, but also help to educate them in the process. We are proud of both NBA Protalk as well as its predecessor nike vapormax femme rose , and there will certainly be more to come.”
About Sina Sports
Sina Sports is the #1 destination for sports fans in China. Established in 1998, Sina Sports was the first ever online sports platform in China. We offer fans a diversified platform to access the sports news and games they care about, including on the web (sports.sina), via mobile, and on the Sina Sports mobile APP. We license and partner with over 90 sports properties including the Australian Open, European Champions League, English Premier League nike vapormax 2018 prix , AFC Champions League, WTA Zhuhai, NFL, UFC, MUTV, Dakar Rally, Global Poker League nike air vapormax pas cher , etc. We are truly the place that sports fans in China seek to not only watch sports matches, but also continue the conversation and access sports news well after the matches are done.
Since 2015, Sina Sports has expanded its business to encompass event operation and licensing, player representation, and original content. Sina Sports trademarked programs include:
Sina 3x3 Basketball Golden League – Nationwide three-person premier basketball tournament
Official website: http:sports.sinastreetball2016
Protalk – Up-close web series with European football stars
Official website: http:sports.sinazsuperstar
Sina’s “Racing Year” – A year of intense road races held throughout China
Official website: http:sports.sinazrunningchina2015
For more information, please follow us on Twitter (@SinasportsChina) and LinkedIn (Sina Sports).
For media inquiries, please contact:
SINA Sports nike air max 97 premium femme , Beijing, China
Phone: (010) 6267 - 5554
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